This is the first in a series of articles dealing with Intellectual property health, and the first leading up to the IVC conference in Tel Aviv on 9-2-2016 on doing business in the US.
We live in a health-obsessed society, and particularly this week more than ever, as we turn the page on our calendars to 2016. If there are any doubts, you need look no further than the briefest of internet searches. A recent search of “health” AND “New Year’s Resolution” produced over seven million hits. And I’m not even going to bother looking at the results from substituting “fitness” in place of “health!”
With all those pixels (and even ink) being spilled about “how to be healthy in 2016,” one would think that there is a piece of critical, and before now unknown, information that must be cast to the four corners of our information ecosystem if we are to have a chance of making it to 2017. But you and I know that while the rules haven’t changed, we are all human, and so need at least a yearly reminder of some common wisdom: eat moderately, don’t drink too much alcohol (though feel free to enjoy that coffee or tea!), get enough sleep, get some exercise, and stop to smell the roses with someone you care about more than every once in a while.
If only the IP world was as straightforward as our personal health! In some ways, the guidelines for the IP health of a business in 2016 are simple and are well-known, even if a gentle reminder is worthwhile. But in other respects, it could be a grave error to relate to intellectual property in 2016 as if nothing has changed in recent years.